
A Healthy Anti-Aging Life Under the Sun
Did you know that approximately 80% of aging causes are from 'UV'?
shaishaishai is a professional in photo-aging and an anti-aging skincare brand.
Due to climate change and destruction of the ozone layer, we are exposed to more UV. The lifespan is extended and the skin is exposed to UV for a longer period of time. Summer culture, such as surfing, swimming pool, and picnic, are becoming more diverse and enjoying the sun.
For these reasons, the phenomenon of 'photo-aging' is increasing. Aging caused by UV causes cellular changes and speeds up the aging process.
As Summerphilia, shaishaishai is studying photo-aging so that you can enjoy life under the sun.

We Are Summerphilia
Summerphilia (noun)
/sʌmərˈfɪliə/
Definition: A deep affection or passion for life under the sun, characterized by a sense of friendship and appreciation for the inherent goodness of others.
Characteristics:
-Draws energy from the summer vibe.
-Embraces sun exposure without fear.
-Takes pride in their work and approaches it with seriousness.
-Crafts a unique and authentic lifestyle.

We are a brand that is gradually writing summer essays
"Founder, Sheena's Interview"
Just as people's personalities can be categorized as E or I, with varying percentages, I personally enjoy a calm summer. Even without engaging in active leisure activities like surfing, there are many ways to love and enjoy summer. Since everyone's happiest summer moments are so diverse, I want to convey the value of respecting that diversity.
With Summerphilia, I wanted to move beyond stimulating imagery of summer memories and instead share genuine sentiments through the charm of simple writing. Feel the warm and positive energy it brings.

Developing daily and leisure lines to match the Summerphila’s lifestyle.
Principle 1.
We are observing and researching the Summerphilia’s lifestyle.
We are developing products that can be used in daily and leisure lines, depending on the situation, to care for photo-aging caused by 365 days of UV exposure.

Together with Summerphila, Operating a product evaluation panel for product development.
Principle 2.
We have set up a Summerphilia product review team, which is heavily exposed to sunburn, to test new products and reflect their opinions in development by testing them together.

Exposure to ultraviolet light causes aging in various ways, Research on customized prescription according to the stage of photoaging symptoms.
Principle 3.
Photoaging is caused by exposure to ultraviolet light, which damages the DNA of skin cells, causing the damaged DNA to choose to die and be eliminated.
As a result, aging symptoms appear more quickly and deeply. If you think of a desert tortoise's skin, you can understand that photoaging causes 'thicker and deeper' dry and rough wrinkles.
shaishaishai is researching to provide customized prescriptions for each stage of photoaging symptoms.